The right words can change everything.
How customers see you. How prospects remember you. Whether someone clicks away or leans in. That's the work.
I bring StoryBrand training to every project, which means your customer is always the hero. Your brand is the guide. And the copy exists to get them from where they are to where they want to be.
For this homepage, the goal was to meet frustrated homeowners right where they are, validate the problem, and make it easy to say yes to a free quote. The copy walks visitors through the company's process, showcases their 10-year drainage guarantee, and positions Ware as the trusted expert who's solved even the "impossible" jobs. Since launch, the site has consistently surfaced in local search results for drainage-related queries.
I was hired by the client to create this landing page to drive downloads for an ebook promoting Microsoft Viva.
I was hired by the client to create this landing page to drive downloads for an ebook promoting Microsoft Viva.
I was hired by the client to create this landing page to drive downloads for Microsoft Teams.
Destination Certification had a genuinely great story — two founders with decades of real cybersecurity experience, a first-of-its-kind CISSP guidebook, a track record students swear by. It just wasn't coming through in the copy. The rewrite brought John and Rob's origin story front and center, and gave the brand a voice that finally matched the reputation.
Y Scouts had a genuinely different angle — purpose-driven executive recruiting in a sea of firms that just fill seats. The copy leans into that contrast hard, making a clear case for why their process is unique and what companies actually lose when they get the hire wrong.
BrainGear is a neurologist-backed brain performance drink with a lot going on under the hood — 13 active ingredients, no caffeine, no crash, Stanford credibility. The tagline job was to cut through all of that and land instantly. Left brain, meet right brain did exactly that.
I was hired by the client to create and SEO-optimized product description for their brain drink.
I was hired by the client to create SEO-optimized product description for this brain drink.
Client came to me with this awesome new site they wanted to launch. I created all copy and product description site-wide.
why2Fly
Client came to me with this awesome new site they wanted to launch. I created all copy and product description site-wide.
why2Fly
Crafted an about page for thought leader and SEO expert, Stephan Spencer, for his podcast, Marketing Speak, with over 7,500 downloads a month on Apple.
Crafted podcast intros for guests appearing on Get Yourself Optimized, including Seth Godin, Dr. Robert Cialdini, Edward Haschke, Kara Goldin, and dozens of others.
Handled a complete reconception of Strategic Veteran’s site, creating all copy incuding taglines, copy sitewide, ebook, several blogs, about page.
Created copy for the entire Trajector website, including taglines, about page, CTAs, blurbs, several blog posts and an ebook. My objective was to distill bureaucratic information and let veterans know they have an ally in establishing service connection and submitting medical claims.
I was hired by the client to update the BorderBuddy copy site-wide for conversion. We relaunched in April, 2020.
I wrote the tagline and copy for this promotional material for BrainGear.me
Client wanted a lead magnet, I created this topical “must-read” for importing and exporting.
I was hired by the client to create product descriptions for their catalog and website.
I was hired by the client to create product descriptions for their catalog and website.
Created show title for ABC
Wrote a Sotheby’s Bio for Kalli Rivers Altieri
Kalli Rivers Altieri brings a rare combination to luxury LA real estate — Sotheby's credentials, an Aspen-raised entrepreneurial edge, and the kind of personal investment that makes clients feel like their home is the only one that matters. The copy captures all of it without losing the warmth that makes her stand out.
I created a landing page for this client’s photo/video sharing app