Messaging strategist, SEO writer, and thought leadership partner for brands that want to sound more human.

You know your business inside and out.

But when it comes time to explain what you do on your website, in your newsletters, on LinkedIn, or in front of customers, the message suddenly gets fuzzy. Corporate. Generic. Overcomplicated.

That’s where I come in.

I help founders, thought leaders, consultants, and growing brands clarify their messaging so customers instantly understand:

  • what you do

  • why it matters

  • and why they should trust you

My work blends StoryBrand principles, SEO strategy, conversion thinking, and voice-driven copywriting to create messaging that feels clear, credible, and deeply human.

In other words: marketing that sounds less like a committee and more like a real conversation.

What I Do

  • Website copy & messaging strategy

  • Brandscripts & positioning

  • Voice and tone guidelines

  • Conversion-focused homepage rewrites

  • Thought leadership & ghostwriting

  • SEO blog content and newsletters

  • Website conversion reports & messaging audits

  • Humanizing AI-generated content so it actually sounds like your brand — and not like a robot trapped in a corporate retreat

Who I’ve Worked With

I currently ghostwrite for Forbes and Inc. thought leaders in finance, tech, and DEI. I’ve written for enterprise brands like Microsoft as well as entrepreneurs, agencies, consultants, podcasts, and founder-led businesses, including Stephan Spencer, Marketing Speak, Get Yourself Optimized, Border Buddy, Roger Love, Trajector Medical, What Is My IP Address, heroX, Quintessa Aesthetic Center, SerenaLoves, and many more.

I’ve co-authored two books, published essays in the LA Times, and been recognized as a top writer on Medium.

My Philosophy

Most marketing fails for one simple reason:

The customer can’t see themselves in it.

Too many brands talk endlessly about themselves while the customer is quietly thinking:
“Okay… but do you actually understand what I’m dealing with?”

The brands that win are the ones that make people feel seen. The ones that replace jargon with clarity, noise with resonance, and corporate-speak with something that actually sounds like a human being sat down and wrote it.

That’s the work I care about most.

A Little More Human Stuff

I’m a transplanted New Yorker who now lives gluten-free in Southern California, which mostly works out until somebody orders key lime pie at the Galley.

Before working in marketing and SEO, I was a creative writer first. I’m an author, screenwriter, longtime story obsessive, and believer that clarity is one of the most underrated business advantages there is.

If your messaging feels flat, fuzzy, overly corporate, or strangely disconnected from the people you actually want to reach, let’s fix that!